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The combination of play, creativity and on-trend product really captured the imagination of our younger shoppers it was a joy to see so many kids showing off their style and taking part. We wanted to create a day where kids could easily step into the brand world of Dress To Impress Dolls, said Ceriann Smith, director of Strategy and Creative at Playtime PR

Consider renting dresses for your special day

At the deepest end, plum offers a bold, regal finish that commands attention and creates a powerful, confident presence

Which, I guess, is really how I feel deep down inside

Traditional or modern

We give you a wide array of options so that you can explore and enhance your styling techniques