rotate dress Flower Mesh Maxi over sequin trim Jacquard Midi Puffy Dress White

Ratajkowski's sexy Adam-and-Eve-esque look was for the opening of Cult Gaia's first NY flagship store, called The Ark, in the chic Soho neighborhood of Manhattan

The color alone does most of the workit is bold, joyful, and instantly celebratory

Vertical seam detailing adds definition while the V-neckline frames the collarbones just right

Credit: Mark Milan/GC Images Stella Maxwell Peekaboo

Before the invention of effective bleaching techniques, white was a valued colour: it was both difficult to achieve, and hard to maintain

Hand-smocked white panel with intricate zigzag trim creates an heirloom look that photographs beautifully