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The original Dress photo caused an internet frenzy because the clues about the lighting were ambiguous

Soft hues such as blush, lavender, or pale blue enhance the effortless feel and reflect light beautifully in photos

The most important thing you can do to market your dress is to include quality photos, advises Richardson

Investing in a cover-up that offers UPF protection, durable materials, and aesthetic satisfaction will last you for many summers

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The white midi rehearsal dinner dress adds a touch of sophistication, making it ideal for upscale wedding venues like a restaurant, hotel, or country club