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Christina Zervanos, the head of PR at the gender-neutral clothing shop The Phluid Project, told The Guardian , Generation Z has rejected the societal restraints previously put upon them and demanded we look beyond the binary
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Digging further into breakthrough potential, we look at two key measures to determine this: How different a product is (distinctiveness) How superior a product is compared to whats already available in market (advantage) Lays All Dressed is seen as highly distinctive, performing significantly above the average for a food innovation in the US (distinctiveness T2B: 82.7% vs 69.5% norm) which is driving the great breakthrough potential score
Engineers had the wheel and anchor of their caps on the collar with no cuff embroidery