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Trapeze styles: Flare directly from the shoulders without any defined waist at all, offering a looser, more modern take on the A-line shape

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"What's happening here is your visual system is looking at this thing, and you're trying to discount the chromatic bias of the daylight axis," says Bevil Conway, a neuroscientist who studies color and vision at Wellesley College

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Celebrities including Kanye West, Justin Bieber and Taylor Swift even waded in on the viral phenomenon, dubbed 'The Dress That Broke the Internet'