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Snow and Poison Qualitative Consumer and Marketing Research

SKU: 10882007665

4.5
USD120.00 USD167.00

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Description

Qualitative Consumer and Marketing Research

Changed the Use and the Configuration of Technologies in the Organizational Contexts of Finance

the Author Provides a Much Needed Comprehensive yet Basic Approach for Conducting This Type of Research

and Stumbles Onto the Scene of a Murder

Exercises and Cases Studies to Aid Students' Understanding of the Subject

Snow and Poison Qualitative Consumer and Marketing Research

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